Discovering Opportunities to Digitize the Ferrari F1 Team Operations

Infor is a software provider and sponsor of the Ferrari F1 team. As part of a client services exploration discussion, I was part of a team sent to explore digital tools that could optimize the operation of the F1 Team.

Responsibilities

UX Architect. Discovering customer operational challenges and ideating digital solutions to drive efficiency and performance. Conceptualizing ideas into a digital eco-system and producing mock ups of ideas.

Tools / Skills

• Ideation workshop

• Stakeholder conversations

• Concept design

In order to define opportunities to optimize the operation of Ferrari’s F1 team, we met with each of the departments from the F1 team operation - which involved R&D + manufacturing, logistics, maintenance, driver training and pitstop crew management. During our interview session, we discussed what challenges each of the departments faced and what solutions they would ideally need. The summary of these findings are below. Due to tight security constraints in the Ferrari office, we were not allowed to take pictures, record or film any of our insights gathering, so our analysis was restricted to notes only.

Challenge Areas To Target

Together with the client, we prioritized which challenges we wanted to target based on which solutions would have the most impact on cost and winning more races. We ultimately decided to target the following areas.

The New Ferrari F1 Operational Vision

In order to provide a comprehensive view of the F1 team operation, capture areas to target, and identify underlying technology needs, I produced a digital eco-system map outlining the future vision of the team operations. This helped ourselves and the client to orient the overall solution.

Ferrari Planning

Better real time cost control on vehicle production

We discovered that due to the high rate of change in vehicle R&D, Ferrari has poor oversight of vehicle cost, becoming a major pain point for project managers. Ferrari needs a tool to aggregate information from its ERP systems and PLM (Product Lifecycle Management) tool to have better visibility on real time product cost.

PIT STOP CREW METRICS

Drive pit stop crew performance by improving their speed and efficiency to win races

Pit stop crew training tool which will provide metrics and date on their pitstop performance, and videos to watch their form. Potential to extend out or build into an team management tool.